You’ve heard the saying; ‘first impressions last’… When it comes to having a striking and easily recognisable identity for your business, first impressions are even more important!
BossLady chats to Delon Palm of specialist logo & branding design studio, delonpalmdesign, Art & Illustrations about why branding your business the right way will set you apart in a hugely competitive marketplace. Boasting almost 20 years of experience in graphic design, and with 9 coaching diplomas, this is one guy you need to speak to create a business logo that speaks volumes (in a good way!) – even before you’ve uttered a word!
Continuing with the showcasing of the creators and tools that are in the Boost to Best, today, we take a closer look at the company that brings you a top drawer logo, double-sided business cards, an electronic letterhead and much more to kit your business for success. Remember that just by signing up for your Boost to Best at only R395, you stand a chance of winning an Ultra Boost prize worth R40 000 - that includes a corporate identity kit worth R10 000 from Palm Design! Sign up today, right here. P.S. LIMITED TIME OFFER: Flying Solo? Save 30% on your Boost to Best. Are you and a friend planning to support each other in your year of Boosts? Choose the Study Buddy option, and get TWO Boosts for just R395! Sign up today!
GIVE YOUR BUSINESS’S IDENTITY A BOOST!
BL: Why is a corporate identity kit so important for business success?
“Most people overlook this crucial element to any business or company’s success. An easily recognisable and functional Corporate Identity (CI), logo or business card is something that really can make or break your business. It’s often the first impression you make professionally and builds rapport”.
There are a number of elements like research, competition, colours, layout, and format that need to go into a great logo design. It has to work within the market and be likable. All mega companies have super strong brand identities; just think of Coca-Cola or Nike – their logos are unmistakably strong.
A business’s budget does play a role, especially when it’s an entrepreneur just starting out, so we like to do the best we can within those parameters. I don’t like to think of a client’s budget as an excuse when it comes to delivering something great. Our commitment is to always hand over the highest possible standard of finished artwork that is functional, trendy and classic. (Remember – even good brands are subject to refreshment now and then).
IS THE CUSTOMER ALWAYS RIGHT?
BL: What’s the biggest complaint you hear from people when it comes to establishing a corporate identity for their businesses? How does your company respond to this?
DP: Usually it’s the price, not necessarily ours, but in general. Clients often want what they think is good, or will work, and don’t take heed of the designer’s advice. We are the experts. You don’t go to a doctor only to give yourself your own diagnosis, so it’s important that they trust us to provide a corporate identity that works for them both as a brand identity and financially.
BL: Is there someone you’ve created a Corporate Identity for, who’s really used it to boost their business? Please tell us about them?
DP: There are too many to mention but one that springs to mind is for Amos Kova who runs SAPNA (the South African Professional Networks Association). It’s a non-profit organisation and I’m really proud of the work we did for him. Amos is an incredibly dynamic guy and a loyal friend and has done amazing things with that business.
BL: What’s the most exciting project you’ve just completed or are currently involved in?
DP: It would have to be a series of Life Coaching / Personal Development online training videos called QoM (Quality of Me) which together act as an online workshop. The content is aimed at helping people understand how negative past learned behaviours or destructive emotional responses to events can have a continuous negative effect in our lives if we don’t consciously address them. It’s challenging and brilliant work by master Coach and one of my mentors, Deon Groenewald at Action Factory.
RISING FROM SETBACKS
BL: Could you highlight a period in your life where you saw your greatest learning or rose from a failure?
DP: The earlier years in the establishment of this business were the hardest.
“Through the years I’ve learned that there is no failure – only feedback”.
And that everything that happens is not happening TO you, it’s happening FOR you. Right now, my partners and I are in the process of re-inventing our business by starting other businesses or introducing new products. We’re trusting the journey.
BL: How are you paying it forward?
DP: I mentor young designers from across the spectrum. And we do a lot of *pro-bono work for charities and causes related to animal rights and the environment. Kindness is one of my foremost motivations in everything I do. I don’t partner with anyone who does not share this philosophy, either. You reap what you sow so it’s important to stay humble and give back.
We couldn’t have said it better, Delon! The best way to rise is by uplifting others!
So BossLadies, if you have not yet entered the Ultra Boost, worth R40,000, you can do it right now, right HERE!
* pro-bono is work undertaken without charge, especially for a client on a low income